Shehzad Roy is one of the very famous Pop singers hailing from Karachi, Pakistan. He became a huge hit when he debuted in 1995 with a boisterous and revolutionary approach to Pakistani Pop. In the late 1990s, he became one of the most popular singers in South Asia. He is a Shia Imami Ismaili Muslim.

Shehzad has been dedicated to the building up of Zindagi Trust, the NGO which springs from his passion for helping impoverished and uneducated children. Roy once said; “I feel so sad when I see some child working, or on the streets, not going to school. The Trust is my best effort to do something about that.”

The programme has 25 schools across the country and uses unique teaching methods along with incentives to entice children to attend. If children pass daily assessments, they are rewarded Rs20. “Some people say its wrong to bribe children to be in school,” says Shehzad, “but well-off kids are rewarded for their marks all the time. There is no reason poor children should not have the same support.”

Shehzad uses the proceeds from his concerts to support Zindagi Trust, but has been spending his time making the organization more self-sufficient. For his efforts, Shehzad was awarded the "Tamgha-i-Imtiaz", the youngest person and only pop singer to ever be honoured by this Presidential recognition of efforts to help the impoverished of Pakistani society. Shehzad's work is found to be commendable by all, even the Pakistani Prime Minister.